Top 8 tips when recommending an AV upgrade to your customers

  1. Get things on the right level

Ergonomic experts recommend positioning screens so that the centre of our gaze naturally lands somewhere in the top quarter. Humans are not designed to look up – especially not for sustained lengths of time so, for maximum viewing pleasure, a television should be mounted so that its centre is between three and five feet from the floor, depending on the height of surrounding seating.


  1. Consider how close

Proximity to an object changes our perception to it, so consider optimal viewing distance when helping a customer design the home theatre of their dreams. Too close to the screen will decrease the perceived quality and too far away will make fine detail difficult to appreciate. Remind them that bigger isn’t always better either – it’s important to pick an appropriate sized TV for the space!


  1. Leave the light out

Light will impact viewing, so consider the position of items around big windows, as well as where the sun falls in the room to ensure this stays off screens while watching.


  1. Let the space be lived in

A living room is just that – a space for living – but no one wants people walking back and forth in front of the television constantly. Urge customers to consider the flow of people through a space or rearrange the furniture if foot-traffic is a problem.


  1. Loud and proud

Some people find speakers unsightly, but it’s important not to let these be tucked away in a cupboard. Sub-woofers placed in cupboards produced muffled and muddy sound, as do speakers if they’re not allowed to produce sound in the direction they should.


  1. Space for surround

Most assume full surround sound is the only way to go for a home theatre set up, but here your expertise can help customers consider the best option for the size of their space. Remind them that not only do they need to find room for each of the speakers, the satellite components need to be behind viewers, so expensive wireless options or visible cabling across the carpet often result.


  1. Balanced budgeting

There’s nothing worse than an expensive television or subwoofer paired with the cheapest cabling, amp or sound bar. Find out your customer’s overall budget for a home theatre system and help them to split the spend across the components that matter to ensure the best quality result overall.


  1. Surge safe

Not only will a home theatre system need power outlets, they’ll need to be protected. Remind your customers of the value of their investment and urge them to use reputable surge protectors for all components.