{"product_id":"phitfrd55e40740","title":"Lamp TForce Road 55W E40 740 MV","description":"TrueForce LED Road 55Watt E40 740 MV High Intensity Discharge (HID) Lamp Replacement\u003cbr\u003e\u003cbr\u003ePhilips TrueForce LED Road lamps are a short payback solution to replace HID and SON lamps.The solution gives you the LED benefits of energy-efficiency and long-lifetime, plus they come for a low initial investment.  With the right lamp size and light distribution, these lamps can be retrofitted into existing SON and SON-T systems.","brand":"Philips Lighting","offers":[{"title":"PHITFRD55E40740","offer_id":43058396168303,"sku":"PHITFRD55E40740","price":271.97,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1878\/0271\/files\/PHI_jpg_TForce_Road_Gen.jpg?v=1787030780","url":"https:\/\/www.ideal.co.nz\/products\/phitfrd55e40740","provider":"Ideal Electrical Suppliers Limited","version":"1.0","type":"link"}