About Us

Our company was founded in 1936 by a dedicated and experienced team of homegrown industry professionals. Their vision was to set an industry benchmark for outstanding customer service in the New Zealand electrical wholesale sector.

Our mission that has evolved out of that is in supporting our customers around New Zealand by providing value to a broad range of sustainable and innovative products and services for automation, technical supply, and energy management.

We can be proud when we say that today Ideal Electrical Suppliers is a market leader in its field with an extensive nationwide branch network servicing the electrical supply needs of the residential, commercial and industrial sectors.

Our values

Deliver the best customer experience
Join forces for success
Encourage to innovate
Engage people to develop their talents
Trust each other
Enjoy making a difference

Our people

Because of our history, experience, and expertise, we really do understand what you need from your electrical supplier. With over 380 staff including project managers, estimators, technical advisors, lighting specialists, and trade qualified personnel; we have the expertise and resources to give your business and customers what you need when you need it.

Find out more about our team here

38 branches nationwide

Our 38 branches are in easy reach of all New Zealand cities and towns. From Whangarei in the North to Invercargill in the deep South we have branches manned by our friendly, knowledgeable staff to help you with your project.

We will have the product you are looking for

With over 100,000 products in our network and over 53,000 online, it’s very likely we will have exactly what you are looking for. If not, we will do our very best to get it for you. Whether your project is commercial, residential or industrial our team will go out of their way to look after YOU as our valued customer.

Keeping you connected

We have joined forces with associated companies to make life easier for you. The services they provide include:

Online ordering
Estimators
Rexel lighting design and lighting solutions
National account management
Project management
Real-time stock availability
National distribution centres
Customer accounting system integration
Multiple product specialists
Customer stock management solutions

Giving Back To Our Kiwi Communities- Ideal Foundation

A sense of community is important to all of us – and our communities are the heart and soul of New Zealand at large. This year, we are proud to launch the Ideal Foundation established to support New Zealand communities by giving back 10% of the profit on selected goods in the pursuit of socially responsible activities and environmentally sustainable energy solutions.

Our commitment to a sustainable future

Here at Ideal Electrical ‘sustainability’ is more than just a buzzword for us. We actively encourage and help our customers to achieve this through product stewardship and the promotion of effective, energy-saving, lamp alternatives. We fully embrace and closely follow the Rexel Group of Companies Charter for Sustainable Development – a document that is held in high regard by environmental agencies all around the world. Our commitment to this Charter flows right on down to our clients through simple but effective measures such as recycling of hazardous waste items which we provide selected outlets for their proper disposal, thus reducing our industry’s impact on the environment.

Want support? We have it and we use it

Our customer support staff have a huge knowledge base to dig into and this enables them to assist you with all your requirements. If you have any questions or problems around product, installation, troubleshooting, maintenance, upgrades, give us a call on 0800 733 385

Our Mission

Rexel’s Global mission is to support its customers to be at their best in running their business, by providing a broad range of sustainable and innovative products, services and solutions in the field of technical supply, automation and energy management related to construction, renovation, maintenance and production.

The Group supports its customers to be at their best in running their business, by providing a broad range of sustainable and innovative products, services and solutions in the field of technical supply, automation, and energy management.

Rexel operates through a network of some 2,000 branches in 25 countries, with more than 27,000 employees.

Our Values

Deliver the Best Customer Experience
We draw inspiration from our customers by understanding their requirements and are always looking for creative paths to help them to create more value.

Join Forces for Success
We team up with our stakeholders for mutually rewarding partnerships.

Encourage Innovation
We develop new business models and inventive ways to increase value creation.

Engage People to Develop Their Talents
We develop the talent of our teams providing our stakeholders with the most experienced, knowledgeable and skilled Rexel partners.

Trust Each Other
We hold each other accountable for promises and responsibilities.

Enjoy Making a Difference
We act as champions and ambassadors to make Rexel the partner of choice.

Our Approach

Rexel shares with all the other players in the electrical industry a major responsibility with regards to the challenges of energy transition, climate change and energy access. The Group has turned these challenges into the driving forces of its growth and wants to be a catalyst for sustainable development through its unique position within the value chain.

Rexel's Sustainable Development Approach

To define its sustainable development priorities, Rexel relies upon the results of a materiality analysis. Conducted in 2015 across the entire value chain, this assessment involved stakeholders from outside (NGOs, experts, customers, suppliers, works councils) as well as inside Rexel (Group managers).

This fundamental approach enabled Rexel to enhance the relevance of its sustainable development strategy, focusing on three pillars.

The pillars of Rexel’s sustainable development strategy: