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Welcome to our new website! Having trouble ordering online? Contact us here
Welcome to our new website! Having trouble ordering online? Contact us here

Our company was founded in 1936 by a dedicated and experienced team of homegrown industry professionals. Their vision was to set an industry benchmark for outstanding customer service in the New Zealand electrical wholesale sector.

We can be proud when we say that today Ideal Electrical Suppliers is a market leader in its field with an extensive nationwide branch network servicing the electrical supply needs of the residential, commercial and industrial sectors.

6 Reasons To Join Us!

Engage people to develop their talents

We develop the talent of our teams providing our stakeholders with the most experienced, knowledgeable and skilled partners.

Encourage to innovate

We develop new business models and inventive ways to increase value creation

Join forces for success

We team up with our stakeholders for mutually rewarding partnerships

Deliver the Best Customer Experience

Understanding our customers requirements & looking for creative paths to help them

Trust & respect each other

We hold each other accountable for promises and responsibilities.

Enjoy making a difference

We act as champions and ambassadors to make Ideal the partner of choice

Diversity & Inclusion

Supporting Diversity, Inclusion, and Equal Opportunities
A major social issue, diversity also represents a performance lever. Ideal adopts a proactive approach supporting diversity and inclusion at all company levels.


A solidly anchored culture of diversity
Ideal and the Rexel Group fosters an inclusive work environment for its employees where all their skills can flourish. A true code of conduct based on Rexel’s fundamental values, the 'Ethics Guide' reiterates the importance given to diversity and inclusion. It also prohibits any form of discrimination toward employees. Results from our 2023 engagement survey show that 86% of those that responded feel the company is committed to the fair treatment of all employees regardless of gender, sexual orientation disability, ethnic background, age or religion.

Ready to make the next step?

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