Lighting design & supply
From a home renovation to a commercial fit-out, connect with our lighting specialists for product selection and lighting design support.
Explore lighting solutions
YOUR NEW ZEALAND ELECTRICAL WHOLESALER
Electrical supplies. People you can count on.
From everyday essentials to specialist project support, Ideal Electrical helps electricians, contractors and businesses get the job done. Explore our range online or talk to your local Ideal branch team.
Already an Ideal customer? Sign in
Practical support. Nationwide coverage.
THE PRODUCT RANGE TO GET IT DONE
Find what your next job needs.
Electrical products for residential, commercial and industrial projects, with the brands and local support to help you choose.
Cable
TPS, flexible, mains and data cable.
Lighting
Downlights, battens and commercial lighting.
Switches & sockets
Power points, switches and wiring accessories.
Power distribution
Circuit protection, switchboards and control.
Tools & test equipment
Power tools, hand tools and instruments.
Conduit & cable support
Conduit, ducting, tray and fittings.
Heating & ventilation
Heat pumps, fans and ventilation systems.
Solar & EV charging
Solar panels, storage, inverters and EV chargers.
QUALITY FROM NAMES YOU KNOW
Trusted brands. One Ideal partner.
EXPERTISE BEYOND THE SHELF
Supporting your next project
Get support from people who understand the products and the job. Our Ideal staff can help you plan, select and source the right solutions.
Solar & renewable energy
Explore solar panels, battery storage and EV charging. Request a tailored solar proposal and talk through your project with our team.
Plan your solar project
Industrial products & support
Source control, automation and power distribution products, with specialist support for your industrial and maintenance requirements.
Explore industrial solutionsLESS ADMIN. MORE TIME ON THE JOB.
Your next order, made easier.
Keep your business moving with online ordering tools built around the way you work. Check stock and account pricing, organise repeat purchases and order from your phone.
Explore the Ideal appAn enabled web account is required for online ordering and account tools.
Build your order faster
Use Quick Order to add the products you need without browsing one by one.
Save your regular product lists
Organise products for repeat orders and upcoming jobs with Saved Lists.
Find it. Order it again.
Go straight to products you have previously purchased.
Collect from your local branch
Choose Click & Collect for branch-stocked items when placing your order.
Ideal in your pocket.
Scan products, manage Saved Lists and reorder your previously purchased products with the Ideal Electrical app. Download it for iPhone, iPad or Android.
THE IDEAL FOUNDATION
Together, we can make a little go a long way.
The communities we work in are the communities we call home. Through the Ideal Foundation, we bring our people, customers and supplier partners together to support New Zealand charities, community groups and environmental initiatives.
Discover the Ideal FoundationYour next job can help give back.
Purchasing selected Ideal Foundation products helps support the Foundation’s work in our communities.
Ideal Electrical · HastingsNATIONAL RANGE. LOCAL RELATIONSHIPS.
Your local team is closer than you think.
With 37 branches from Whangārei to Invercargill, Ideal Electrical connects national product range with people who understand your local needs.
Visit a branch for product guidance, help finding what you need, or a conversation about your next job. We have been part of New Zealand’s electrical industry since 1936.
Get to know Ideal ElectricalNEW TO IDEAL?
A few answers to your questions.
Find the right products, get local support and make the most of your Ideal Electrical account.
Visit our help centreWhat does Ideal Electrical supply?
Ideal Electrical is a New Zealand electrical wholesaler supplying cable, lighting, switches and sockets, power distribution, tools, heating and ventilation, data products, solar equipment and EV charging. We support residential, commercial and industrial projects.
How do I become an Ideal Electrical customer?
Explore our cash and trade account options. A cash account lets you pay when you purchase. A trade account provides approved credit terms, subject to application and approval. Our team can help you choose the right option for your business.
How do I view pricing and check stock?
Sign in with an enabled web account to view your account pricing, check stock and order online. If you need product advice or a price before opening an account, contact your local Ideal branch.
Can I order online and collect from a branch?
Yes. Registered trade and cash account customers can order online. For branch-stocked items, select pickup during checkout. See our Click & Collect information and confirm availability with your chosen branch.
Can Ideal help with specialist projects?
Yes. Ideal provides specialist support across lighting, solar and renewable energy, industrial products, technology and utilities. Explore our solutions or speak with your local team about your requirements.
LET’S GET TO WORK
Make your next job an Ideal one.
Create a cash or trade account and connect with the products, people and digital tools to support your business.