About us
Ideal Electrical Suppliers, founded in 1936 by a team of dedicated and experienced industry professionals, our company has consistently aimed to establish a benchmark for exceptional customer service within the New Zealand electrical wholesale sector.
Now owned by Ten Oaks Group (February 2025), Ideal Electrical Suppliers has a strategic vision moving forward, equipped with advanced tools and resources designed to support sustainable growth, enhance operational efficiency, and strengthen its position as a leading provider in the electrical supply industry.
Our mission has evolved to support customers across New Zealand by delivering value through a diverse range of sustainable and innovative products and services in automation, technical supply, and energy management. As the market and digital landscape continue to grow, we are also enhancing our online presence to better serve our customers and meet their evolving needs.
Today, Ideal Electrical Suppliers take pride in being a market leader in our field, with a robust network of 38 branches nationwide, effectively catering to the electrical supply needs of the residential, commercial, and industrial sectors while embracing the opportunities in the digital space with our frequently updated website, providing efficiency features to support our customers by saving time and money.
Our Values
- Deliver the best customer experience
- Join forces for success
- Encourage to innovate
- Engage people to develop their talents
- Trust each other
- Enjoy making a difference
Our people
Because of our history, experience, and expertise, we really do understand what you need from your electrical supplier. With over 300 staff including project managers, estimators, technical advisors, lighting specialists, and trade qualified personnel; we have the expertise and resources to give your business and customers what you need when you need it.
Nationwide Coverage
Our Ideal Electrical branches are in easy reach of all New Zealand cities and towns. From Whangarei in the North to Invercargill in the deep South we have branches manned by our friendly, knowledgeable staff to help you with all of your electrical supply needs!
We have the electrical supplies you are looking for!
With over 100,000 electrical supply products, it’s very likely we will have exactly what you are looking for. If not, we will do our very best to get it for you. Whether your project is in the commercial, residential or industrial market, our team will go out of their way to look after YOU as our valued customer.
Keeping you connected
Ideal Electrical Suppliers have joined forces with like minded companies to make life easier for you. The services they provide include:
- Online ordering
- Estimators
- RX lighting design and lighting solutions
- National account management
- Project management
- Real-time stock availability
- National distribution centres
- Customer accounting system integration
- Multiple product specialists
- Customer stock management solutions
Want support? We have it and we use it
Our customer support staff have a huge knowledge base to dig into and this enables them to assist you with all your requirements. If you have any questions or problems around product, installation, troubleshooting, maintenance, upgrades, give us a call on 0800 733 385