Our company was founded in 1936 by a dedicated and experienced team of homegrown industry professionals. Their vision was to set an industry benchmark for outstanding customer service in the New Zealand electrical wholesale sector.

Our mission that has evolved out of that is in supporting our customers around New Zealand by providing value to a broad range of sustainable and innovative products and services for automation, technical supply, and energy management.

We can be proud when we say that today Ideal Electrical Suppliers is a market leader in its field with an extensive nationwide branch network servicing the electrical supply needs of the residential, commercial and industrial sectors.

Whether you shop online or instore, we have 48 branches in easy reach of all New Zealand cities and towns. From Whangarei in the North to Invercargill in the deep South we have branches manned by our friendly, knowledgeable staff to help you with your project.

With over 100,000 products instore, it’s very likely we will have exactly what you are looking for. If not, we will do our very best to get it for you.

Whether your project is commercial, residential or industrial our team will go out of their way to look after YOU as our valued customer.

We are part of the Rexel International Group which provides electrical solutions and equipment to more than 40 distribution networks worldwide and unlimited resources.

Shop online now for the best selection of electrical supplies NZ wide including cable, Earth flat TPS, conduit pipe, solar panels, sockets, switches, flush boxes and so much more.