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Roger has spent more than 20 years in the Electrical Wholesale Industry within New Zealand, USA and Australia. During this time Roger has held a range of roles, commencing as a Branch Manager with Ideal Electrical through to General Manager of Rexel in NZ, Division President Rexel Inc. (West Coast the US), and Executive General Manager of Rexel in Australia.
Craig joined Ideal Electrical in July 2020, having spent the past 7 years as CFO of Viridian Glass NZ. Craig has over 15 years’ experience as a CFO or COO operating in several diverse industries in New Zealand and Australia. Previous roles included COO of Aegis Media NZ, a global media buying agency, GM & Head of Sales at ComTel Corp a small listed Telco in Australia, and COO of iTouch Australia, a mobile content service provider.
Steve is responsible for the operational direction of the company. Steve has 21 years’ experience in the Electrical industry starting with Mastertrade before joining Ideal in 1999. He has held roles including Branch Manager, Regional Manager and most recently as National Purchasing and Inventory Manager. With this wealth of experience Steve is ideally positioned to drive forward our operations initiatives in support of our sales.
Simon has been in the electrical industry for nearly 30 years. Simon joined Ideal Electrical Suppliers in 2004, as National Contracts Manager. Doing various roles within the broader company, National Supplier Relationship Manager, heading up Impel as GM Sales and finally as GM Business Development before leaving in 2012 to move to Australia. In Australia Simon joined Schneider Electric as a Channel Manager – Partner Programs then joined Nexans Olex as Regional State Manager NSW/ACT, leaving them in Jan 2020 to return to New Zealand.
Phil Joined Ideal Electrical in December 2020. Prior to this he worked at the Ports of Auckland for 15 years. Phil is passionate about ensuring that people have the tools to let them do their jobs safely and they aware of the risks that exist in their work environments. Phil studied at Massey university where he earnt his undergraduate degree in business studies and later a Post grad diploma in Occupational Safety and Health. He has also completed the Nebosh International General Certificate in Occupational Health and Safety.
Cherie joined Ideal Electrical as the National HR Manager in April 2021. Cherie’s 15 year plus HR history covers multiple geographies and industries having spent a number of years in the UK in the financial services industry, a brief stint in Australia before returning to NZ working for Fletcher Building, IAG and most recently as the HR Manager at Kordia (Cyber Security).
"I got the best job in the business" is Craig's view. Craig Started out his career as an electrician learning from the grassroots of the industry. After 12 years on the tools, he migrated into sales and various branch managers and a regional role. Learning the craft and after hands-on training and various courses and training, he quickly took to a position in the marketing team. Now the National marketing manager for Ideal Electrical he enjoys all aspects of marketing.
Garth is responsible for supplier relations & engagement, supplier negotiation, international and local purchasing, and leading the category management team within Ideal. Garth began his career with the Rexel NZ electrical business in the mid 90’s, primarily being involved with product/category management and lighting sales. In more recent years Garth held senior marketing and sales management positions in Nimbus Lighting, Pierlite and Signify. Garth holds a commerce degree from Waikato University and remains a Chief’s supporter!
Peter joined Ideal Electrical in August 2022, bringing with him a breadth of knowledge and experience across sales, operations, and management with over 20 years of experience in the trade wholesale industry. Peter has been in both Branch and Regional roles across the electrical and plumbing sectors and prior to joining the company was involved in managing MIQ facilities as part of New Zealand's Covid-19 response.
Grant joined Ideal Electrical in April 2022 after many years in FMCG grocery. Grant was previously GM Sales and Operations at Creative Activation and has held National Sales Manager positions in companies such as Tegel, T&G, and Meadows.
Regan joined the company in December 1997 as a driver at our Riccarton Branch where he then progressed to Sales Rep, then Branch Manager before eventually moving across the city to become the Branch Manager of the Christchurch Branch. Regan was then promoted to Christchurch Area Manager, overseeing the 4 Christchurch branches, and in July 2015 became the Upper South Island Regional Manager. Regan enjoys the challenge that electrical wholesaling offers.
Paul Joined the Ideal family as a Sales Representative in 2007 and since then has worked in several roles including Branch Manager in Hamilton and Learning and Development Projects Manager. Born in Canterbury, the latest move for Paul to Regional Manager lower South Island involves a return to the mainland. His passion is Leadership and he enjoys seeing, and helping, those around him learn and grow.